Optimizing Image Alt Text

Search engines cannot "see" images like humans do. Alt text provides a textual description of an image, which is vital for two reasons: **Accessibility** for the visually impaired and **Image SEO** for ranking in search results.

How to Write Great Alt Text

Be descriptive but concise. Instead of alt="dog", use alt="golden retriever puppy playing with a tennis ball". Avoid keyword stuffing, as this can be seen as spam by search engines.